22 Nov 2018 --- North American holidays such as Halloween and Thanksgiving Day (which is celebrated today) are becoming increasingly popular worldwide, affecting seasonal product releases and carrying flavors from the New World further. Using Thanksgiving as a starting point, we take a look at popular American flavors and their applications in markets around the globe. With the rise of what Innova Market Insights terms The Adventurous Consumer (Top Trend for 2019), who is on a constant flavor discovery mission, the vast US landscape is filled with flavor ideas that can be taken elsewhere.