22 Nov 2018 --- The reduction of sugar in beverages remains high on the agenda for brands and suppliers across the globe with increased pressure from health lobbyists driving manufacturers to reduce sugar content across the board. While sugar taxes that were implemented earlier this year continue to gain momentum in the UK, consumer appetite for highly sweetened products has continued to diminish and interest in low-calorie or naturally sweetened beverages has begun to take center stage. At Food Matters Live, held in London this week, Treatt presented sugar-reduced concepts in beverages, using odor and flavor components.