20 Jan 2020 --- With consumers often turning to more sustainable and healthier food choices, innovation in the confectionery and snacking categories is prominent. Between 2018 and 2019, the number of global consumers who said that they expect companies to invest in sustainability increased from 65 to 87 percent, according to an Innova Market Insights Consumer Survey (2019). With this in mind, the market researcher is now turning its attention to how trends such as sustainability, health and adventure, are impacting the highly innovative sweets and snacks categories.
