04 Dec 2019 --- Bread: a warm, welcoming staple food in several cultures, but in light of globalization, bread producers are finding quicker and cheaper ways to maximize their profits while compensating for quality. In this context, Sustain: The alliance for better food and farming has been running the project “Real Bread Campaign” for over ten years, which seeks to promote sustainable, nutritious offerings and bread production. Where loaves are regarded as more than a mere commodity, the campaign places high value on each individual loaf, as well as the craft and skill of the bakers who make them.
