19 Dec 2019 --- The role of colors and flavors is highly significant in the development of successful new offerings. As highlighted in Innova Market Insights’ latest report, both a product’s taste and visual aesthetic are essential in conveying markers of indulgence and wellness properties. Among notable trends this year, botanicals are rising in popularity for their health halo associations, alongside bitter flavors, which are also synonymous with “better for you” properties.
