19 Dec 2019 --- Food manufacturers and brands are seeking ways to put more seaweed on-pack, as consumers increasingly perceive the plant to be healthy. Just as kale rapidly emerged into the mainstream, seaweed is on the path to superfood stardom, according to Dr. Craig Rose, Managing Director at Seaweed & Co. “We call it the kale effect. Kale is perceived to be really healthy, so just by having it on-pack, the consumer sees the whole product as healthy,” Dr. Rose tells FoodIngredientsFirst. On the show floor of Fi Europe in Paris, France, Seaweed & Co, showcased numerous applications of macroalgae that is satisfying the rising demand for clean label and vegan formulation in snacks, beverages and spreads.