10 Dec 2019 --- The rise of social media and consumers’ increasing interest for clean label products have created the perfect storm for the proliferation of the natural colors trend. Platforms such as Instagram have given the appearance – specifically color – of food extra gravity and industry is making strides to optimize their offerings targeting planet-aware consumers living and eating in an “Instagrammable” world. FoodIngredientsFirst takes a closer look at the latest innovations in the natural color arena.