Pizza Hut introduces 3Cheese Stuffed Crust Pizza

26/04/05 Pizza Hut, Inc., the world's largest pizza restaurant company, is adding a new twist to a familiar favorite with its new 3Cheese Stuffed Crust Pizza. Building on a decade of innovation that started with the original Stuffed Crust Pizza in 1995, the new pizza boasts a blend of three cheeses baked into the crust to combine for a flavorful, cheesy ending, or beginning, of a pizza slice.

The Pizza Hut innovation story speaks volumes about a company committed to pleasing its customers with variety that gathers families and pleases all palates.

While the original Stuffed Crust Pizza remains a popular pizza selection, Pizza Hut discovered through its own consumer market research that three out of four consumers are looking for at least two cheeses on their pizzas. After screening multiple ingredients for the crust, this trio of cheeses was the most widely liked for its bold flavor. Pizza Hut also discovered that 3Cheese Stuffed Crust Pizza addresses the consumer need for a low risk variety on traditional pizza crust, allowing moms to provide an exciting pizza that the entire family will like.

When Stuffed Crust Pizza was first introduced, the advertising campaign from Pizza Hut challenged pizza eaters to turn their slices around and start from the back to get to the cheese melted into the crust. Now pizza eaters will have three reasons to start backwards and experience the cheesy appeal of a blended cheese crust.

With a team of product marketing professionals and a large team of researchers with a pulse on what customers want in their pizza options, Pizza Hut continues to please busy families by providing product innovation.

Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc., is the world's largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category.