Heineken launches DraughtKeg
The new draught beer system will allow consumers to experience a premium quality draught beer at virtually any drinking occasion.
26/04/05 Heineken N.V. has announced the introduction of its new portable draught beer system, the 4.75 L Heineken DraughtKeg. DraughtKeg will allow consumers to experience a premium quality draught beer at virtually any drinking occasion. Heineken launched this innovation in France and in the USA, with further market introductions to follow.
The portable DraughtKeg has been developed for consumers who like to share and enjoy a quality draught beer in or outdoors and is relevant to the various beer cultures worldwide.
The Heineken DraughtKeg is an integrated pressurized and disposable system with mini tap components in a lightweight steel keg. After being pre−chilled at 5 degrees Celsius, consumers simply need to click on the easy−to−install tap tube and the keg is ready to draft beer.
The complete system weighs 5.5 kilograms and contains 4.75 litres of beer. The beer stays fresh 21 days after opening the keg and the beer is dispensed under CO2 pressure, right down to the last glass. On average, 20 glasses can be dispensed. Inside the keg is a unique and patented carbonator pressure unit, releasing CO2 to keep the pressure at 1 bar. This allows for a crisp quality beer with the right head of foam and the right 'bite'. The constant pressure also allows the beer to be dispensed through a tap tube on top.
http://www.heinekeninternational.com/press/releases/nv/tcm_3-13051.jsp
