PIP International unveils the “Ultimate Pea Protein” using coercion technology

11 May 2022 --- Canadian plant-based company PIP International has unveiled “Ultimate Pea Protein” (UP.P), a plant protein with an elevated appearance and functionality for use in plant-based food. The company uses coercion technology to coax the proteins to separate without damaging their functional properties.

“Growing demand for plant-based protein is at an all-time high, but consumers continue to want more palatable sustainable plant-based options. PIP’s UP.P is responsibly sourced with a relentless focus on neutral flavor without diminishing the performance, creating a product with the potential to disrupt industry,” says Christine Lewington, CEO, PIP International.

Perfecting pea proteins
UP.P can be used in diverse food applications such as dairy, cheese, spoon products, beverages, confectionery and specialty foods. It has a complete essential amino acid profile and soil-fixing environmental benefits. 

Peas are a good source of protein, high in fiber, low in fat and digestible. They are also low-allergenic and use less water in its cultivation.

With personal health and global sustainability proving to be strong drivers of consumer choice, plant-based R&D has refocused from mimicking meat, fish and dairy to optimizing options that stand on their own merits.Peas are a good source of protein and are high in fiber. 

“Plant-based: The canvas for innovation” is ranked second on Innova Market Insights’ Top Ten Trends for 2022. 

PIP has an “advanced” agricultural traceability program for peas from seed to final protein

The ability to trace the origin of food has influenced how companies do business. To implement full transparency of PIP’s supply chain by the end of 2021, the company secured the necessary acreage to grow the capacity of peas it needs for its UP.P. 

Master license agreement
PIP International secured an exclusive master license agreement for the rights to use and sublicense a transformative “coercion” technology by Improve SAS. 

Using a targeted reaction, under strict parameters, the process quickly but gently separates or “coerces” proteins without damaging their functional properties. 

In addition, the company uses several alternative industry technologies to significantly reduce water, generate and store abundant green energy, eliminate waste and decrease demand for natural gas.

“Improve SAS has been working closely with PIP International for more than two years to commercialize a major advance in plant protein extraction technology,” says Denis Chereau, CEO, Improve SAS, France. 

PIP holds an Exclusive Master License Agreement for Improve’s innovative, patent-pending sustainable extraction technology.

Edited by Inga de Jong