Pepperidge Farm launches new chocolate dipped cookies

05/10/05 Pepperidge Farm announces the introduction of its new Chocolate Dipped cookies -- an extraordinary treat that is the ultimate in indulgence. Chocolate Dipped cookies combine exceptional quality with rich chocolate, providing a convenient, rewarding and delicious treat.

The new line of cookies comes in three varieties sure to satisfy everyone's sweet tooth. Chocolate Dipped Chocolate Chunk is a delicious crispy cookie filled with dark chocolate chunks and dipped through a waterfall of smooth, luxurious chocolate to create a delectable treat. The Chocolate Dipped Chessmen are a delightful combination of a rich, buttery cookie bottomed in silky chocolate creating a unique and delightful contrast of flavors. And for those who can never seem to get enough chocolate, there is the Chocolate Dipped Soft Baked Dark Chocolate Brownie -- a soft, chewy chocolate cookie so full of rich chocolate chunks and then dipped in more chocolate that it will satisfy the most indulgent chocolate desire.

Pepperidge Farm Chocolate Dipped Cookies hit store shelves this October at the suggested retail price of $3.49. The products will be available in grocery stores, mass merchandisers and drug retailers nationwide.

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse®, and Natural Whole Grain breads.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and just over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

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