Monterey Gourmet Foods reports sales success of Whole Wheat Pasta Line
Expected to represent 15% of Monterey Gourmet Foods' total pasta sales in the third quarter.
05/10/05 Monterey Gourmet Foods has announced that their Whole Wheat Pasta line, introduced late last year, is proving to be a winner in the marketplace. The sales volume of this new line has grown significantly throughout the year and is expected to represent 15% of Monterey Gourmet Foods' total pasta sales in the third quarter after less than a year on the market. The whole wheat line has been key to the company increasing its overall Monterey Pasta Company brand business above prior year levels in the third quarter.
This development is a welcome turn of events after two years of sagging pasta sales attributed to the low-carb diet trend. In addition to improved sales of the Monterey Pasta Company brand, the company is also seeing strong contribution from its acquisitions, Sonoma Cheese Company and Casual Gourmet Foods, CIBO Naturals and Emerald Valley Organics.
With its whole wheat pasta line, Monterey Gourmet Foods has added new distribution to an impressive list of strong retailers across the country.
