O2GO Beverages Enjoy Success with Tate & Lyle Reformulation

21/03/07 To help people drink more water and get all the essential water soluble vitamins the body needs, Santeau developed O2GO, a range of sachet supplements. When added to water, O2GO creates a refreshing lightly flavoured drink. O2GO has now been reformulated with SPLENDA Sucralose, the no-calorie sweetener that is made from sugar and tastes like sugar.

Jon Yates, entrepreneur and accomplished athlete, invented O2GO after training for a marathon across the Sahara Desert. Finding it difficult to keep properly hydrated, Jon looked into ways to formulate a powder mix that would deliver the required vitamins and minerals. Jon went on to create his own company Santeau and launch O2GO.
 
Jon said, “When I first formulated O2GO with different no-calorie sweeteners, it did not get pick-up by the major distributors and retailers.  On the recommendation of my packing company, I approached Tate & Lyle to try the formulation with SPLENDA Sucralose. This has made all the difference to O2GO. The new version is already available in Sainsbury’s and other major supermarkets are in the pipeline. The Ministry of Defence is also including O2GO in their 24-hour ration packs.”
 
Following the success of O2GO, Jon approached Tate & Lyle to create a new isotonic sports drink. O2GO Sport+ is based on Tate & Lyle’s Sports Drink REBALANCE, an ingredient solution which was launched by Tate & Lyle in June 2006.  O2GO Sport+ is a dry mix orange flavour isotonic sports drink, sold in sachets.  O2GO Sport+ is designed to give energy before, during and after exercise.
 
Jon Yates continued, “Tate & Lyle’s application expertise and technical support has been great and their involvement has enabled me to extend my product line into isotonic sports drinks. We’ve worked so closely with Tate & Lyle’s R+D department that they feel part of the team.  I look forward to working with them on future products.”