23 Mar 2020 --- “A Star is Born” ranks eighth among Innova Market Insights’ Top Ten Trends for 2020 , highlighting how the food industry continues to experiment with novel and unusual ingredients to move them into the mainstream. This trend is driven by rising consumer familiarity and acceptance of the potential health benefits of these rising products. The market researcher reveals that some are relatively slow to emerge, as exemplified by prebiotics, which have been around for many years but have only just begun to enter the mainstream.
