Prinova taps into CBD product development services with new partnership

09 Mar 2020 --- Prinova has developed partnership with Open Book Extracts, a CBD ingredient manufacturer. Through the partnership, the companies are launching HydroBond CBD, a new line of water-soluble Cannabidiol (CBD) ingredients developed and processed in-house at Prinova, using Open Book Extracts’ hemp-derived CBD ingredients. The two companies will collaborate in the product development and formulation of solutions for CBD consumer products, utilizing the increased performance of HydroBond CBD in liquid solution and powder ready-to-mix (RTM) applications.

The announcement comes as CBD ingredients are in the spotlight; CBD has been the focus of remarkable attention from consumers and businesses alike. According to Innova Market Insights, there are five times more food and beverage launches tracked globally with “CBD” in the ingredient list when comparing 2018 launches and 2019 launches, although growth is from a small base. Additionally, only 7 percent of US consumers have never heard of cannabis/CBD, with 54 percent saying that they were at least familiar with it.

Several players are jumping on the CBD bandwagon and offerings range from CBD to minor cannabinoids, such as cannabigerol (CBG) and cannabinol (CBN), and are available in crystalized flavored powder, gummies, tinctures, softgels, pressed tablets and two-piece capsules, for example. 

Moreover, Prinova’s partnership with Open Book Extracts comes amid a rapidly growing CBD industry, where quality and transparency are paramount to earning consumers’ confidence and trust. According to the company, “HydroBond CBD has unique benefits over traditional CBD ingredient forms, offering the ability to blend effectively and deliver neutral taste.” Consumer demand for a clean label is also being addressed, particularly in the patent-pending HydroBond CBD Powder, which utilizes Acacia fiber as the sole carrier. 

“CBD is poised to be a major disruptive force across a number of markets and new ingredient technologies that optimize CBD delivery are going to be a key part of this transition,” says Dan Force, Director of Marketing and Innovation at Prinova. “We are excited to work with Open Book Extracts in delivering the top technology in this space with quality and traceability.”

Meanwhile, Don Thorp, President of Prinova, elaborated on the need for traceability. “Quality and safety are central to any product we supply and Open Book Extracts’ standards have surpassed that of what we’ve seen in the market to date,” he says. “Prinova is delighted to work with Open Book Extracts to support brands bringing hemp-derived CBD products to market that adhere to our high quality and safety standards.” 

Customers will further benefit from the combined teams at Prinova and Open Book Extracts, who support the entire product development life cycle from concept to complete formulation. The teams include Prinova’s flavor and formulation lab experts and Open Book Extracts’ authorities on all aspects of CBD production and innovation.

“Open Book Extracts delivers premium products, best-in-breed formulation support, exceptional service and industry-leading transparency for all current and aspiring CBD companies,” adds Dave Neundorfer, CEO of Open Book Extracts. 

“Prinova’s long-standing reputation of supplying ingredients to trusted household brands aligns with our mission. Together, we are excited to serve the needs of the CBD industry,” he concludes.

By Elizabeth Green