New Naturally Flavored Fruity Cheerios Cereal from General Mills

14/09/06 Putting a fruity twist on an American icon, General Mills announces the addition of new Fruity Cheerios cereal - the 11th variety of its popular Cheerios cereal. New, naturally flavored Fruity Cheerios cereal combines whole grain with the flavor of real fruit juice and other natural flavors, creating a delightfully sweet and wholesome cereal that will have kids and parents grinning across the breakfast table. A win-win-win of fun, flavor and nutrition, new Fruity Cheerios cereal can boost the happiness level of any morning routine by giving kids a healthy start to their day and a taste they'll love.

When choosing breakfast or a snack, one thing is for sure: cereal is a kid-favorite staple. In a national survey, 88 percent of adults with children under 12 said that their children eat cold cereal. And when they're traveling down the cereal aisle, 72 percent of those kids are looking for a cereal that's fruit-flavored. While they would like to buy a cereal that will please their kids, parents are also looking for a cereal choice that's lower in sugar. In fact, 78 percent of respondents said that they would be more likely to buy a fruity cereal if it contained 25 percent less sugar than other fruity-flavored cereals. A tasty cereal that meets both kids' and parents' priorities, new Fruity Cheerios cereal will make breakfast - and the trip down the cereal aisle - a happier experience.

"Because cereal is something many children eat every single day, parents need breakfast cereal options that incorporate wholesome goodness to fuel kids' bodies," says Michelle Peterson, Cheerios marketing manager. "And, the morning will be much happier if kids are also able to get the fun colors, fruity flavor and fun packaging they look for in the cereal aisle."