New corporate tagline unveiled by The Solae Company

09/02/05 "Better Ingredients for Better Living" was unveiled as the new corporate tagline for The Solae Company, a global innovator in technology development and the research and application of soy protein and other characterizing ingredients in great-tasting, better-for-you foods and beverages.

The Solae Company's portfolio of products includes soy protein, lecithin, fiber and polymer. Its Solae soy protein brand is currently licensed by more than 40 companies worldwide and appears on more than 60 different products as a "trust mark" of proven nutrition. Some co-branded products include 8th Continent soymilk and Gardenburger Meatless Products.

"Better Ingredients for Better Living" is being launched globally today throughout The Solae Company's worldwide network. It will appear in all trade advertising and collateral materials including brochures, business cards, letterhead and presentations, as well as the company's website.

The new tagline comes on the heels of the launch last year of the company's first-ever cable advertising campaign. Since the debut of the campaign, awareness of the Solae brand has increased with one out of four women now recognizing the Solae brand. In addition, 74 percent of Americans now believe that soy-based ingredients are healthy dietary choices.