09 Nov 2017 --- Innova Market Insights has released its top trends for 2018, with “Mindful Choices” tipped to be the number one trend for next year. The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. The other element driving the “mindful choice” trend is about peace of mind while making a positive impact in the world, through ethical claims. In fact, there has been a +44 percent CAGR in ethical claims (2010-2016, global), which includes ethical animal/human/environment, excluding ethical packaging.
