Growing market for active nutrition

 09 Nov 2017

Active nutrition was one of Innova’s key themes at Anuga 2017 as more and more companies are focusing on physically active consumers. Sports nutrition has entered the mainstream and consumers are trying to integrate health benefits into their day-to-day lives, so lifestyles are becoming more active, Andrea Launay of Innova Market Insights explains. Key claims continue to include protein, but have also expanded into recovery (for example, hydration) and energy and alertness (also coming from sources other than caffeine). Snacking is also developing as people live dynamic lifestyles, with developments in areas such as ready-to-drink beverages continuing at a fast pace.

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03 Apr 2020 | Viva Maris

Algae has taken on a starring role in product development in recent years, particularly in plant-based and flavor-boosting applications. Dominic Skowronek, Marketeer at algae-based company Viva Maris, tells FoodIngredientsFirst at Biofach 2020, hosted in Nuremberg, Germany, about integrating the... Read More

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06 Mar 2020 | Diana Food

Diana food has been expanding its organic portfolio recently to offer a full range of organic fruits, vegetables and poultry. At Biofach 2020, hosted in Nuremberg, Germany, Aurélie Pellé, Global Category Director of Baby Food elaborates on the burgeoning market for organic certified baby products and... Read More

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27 Feb 2020 | Norevo

Plant-based gelatins are increasingly used in reformulating confectionery as consumers demand naturality. At ProSweets 2020 in Cologne, Norevo discussed how gum acacia can provide solutions in this space.

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26 Feb 2020 | Love Cocoa

James Cadbury, the Founder of the Love Cocoa brand, comes from a family with chocolate expertise. FoodIngredientsFirst speaks with Cadbury, at ISM 2020 in Cologne, about the importance of storytelling in building a brand and connecting with consumers. In addition, he discusses sugar reduction and new flavors... Read More

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26 Feb 2020 | Omya

Calcium carbonate provides a wide range of applications in food and beverages. As a natural anti-caking agent in powders and a stabilizer in glazes, the calcium-rich claim for nutrition is “icing on the cake.” Stefan Lander, VP of Consumer Goods presents a few of Omya’s prototypes on display at Fi Europe... Read More

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20 Feb 2020 | Naturex

Consumers are increasingly seeking clean label products with recognizable ingredient lists. In response to this, Naturex (part of Givaudan) has been expanding its VegeBrite range of plant-based colors. Nathalie Pauleau discussed the Golden Yellow variety at Fi Europe 2019, held in Paris, France. She explains... Read More

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20 Feb 2020 | Muntons Ingredients

Malt can address a variety of needs from clean label to flavor improvement, according to Jonathan Pritchard, Technical Sales Manager at Muntons Ingredients. At Fi Europe 2019, held in Paris, France, the UK-based company was showcasing its range of malt products, updated to appeal to plant-based and clean... Read More

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20 Feb 2020 | Avebe

Potato starches and proteins are a valuable clean label tool for addressing a variety of needs, according to Bart Pennings, Global Sales Manager at Avebe. The Netherlands-based company was presenting its range of texture solutions for plant-based applications at Fi Europe 2019, held in Paris, France.... Read More

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20 Feb 2020 | Naturex

Made by gentle water extraction, Naturex’s infusions preserve the botanical plant’s authentic taste and help companies add the trendy “Infusion” labeling to the front of the pack. The company launched the range at FiE 2019 in Paris and also developed concepts to demonstrate how they can be used in... Read More

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20 Feb 2020 | Meatless

Netherlands-based Meatless supplies fibers for the plant-based industry, as well as for fish and meat producers who want to create hybrid products with reduced meat content. CEO Jos Hugense predicted at FiE 2019 that while the vegan and vegetarian market is growing, it is still small. Regardless, much higher... Read More

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20 Feb 2020 | Epi Ingredients

French dairy ingredients supplier Epi Ingredients was presenting several innovative solutions at Fi Europe 2019, in Paris, France. “With fermented foods as one of 2019’s top trends, we focused our efforts on expanding our fermented ingredients offerings. However, we know that nutrition and healthy options... Read More

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18 Feb 2020 | Capol

Capol provides glazings and coatings specifically made for the confectionery industry, as gelatin or pectin gummies without glazing have the tendency to stick or melt together. Christian Hauk, CEO at Capol, elaborates on the role of the clean label trend in the company’s overall strategy, and how it tailors... Read More

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17 Feb 2020 | Treets The Peanut Company

Treets The Peanut Company shows how “storytelling” can be used as a marketing tool to attract consumers, featuring a truck laden with peanut and chocolate snacks, minis, bites and spreads at ISM 2020. Mindful of consumers’ rising demands for ethical products, Treets products are made with Fairtrade chocolate... Read More

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14 Feb 2020 | Luker Chocolate

Family-owned, 113-year-old business Luker Chocolate owns its own chocolate production farms in Colombia. There, the chocolate supplier supports small farmers by teaching them how to grow, ferment and sell cocoa beans. Pedro Thomas, Business and Innovation Growth, explains more about the company’s... Read More

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10 Feb 2020 | Candy Dynamics

Manufacturer of “hazardously sour” candy, Candy Dynamics says kids are big into sour and fused flavors. With products branded as Toxic Waste and Smog Balls, President Laura King says that the foul-sounding names appeal to children who seek to be “edgy.” King also explains a key cultural difference in the... Read More

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10 Feb 2020 | Barry Callebaut

Appealing to the Centennial consumers, Barry Callebaut launched a 100 percent dairy-free chocolate coined “M_lk Chocolate” as part of its new “Plant Craft Indulgence” range. According to the chocolate giant, this satisfies the growing demand for plant-based indulgence, particularly among Gen-Z consumers and... Read More

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10 Feb 2020 | GNT

At ProSweets 2020 in Cologne, Germany, GNT presented trending colors in the confectionery space, such as blue and green, part of the company’s Shades of Aqua range. Sabrina Moers, Marketing Communications Coordinator for GNT expands on the plant-based trend’s influence in the colorants sphere and how clean... Read More

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