Kellogg Adds Fibre to Special K Range

Special K cereals that now offer fiber include Special K Red Berries, Special K Fruit & Yogurt, Special K Cinnamon Pecan, Special K Vanilla Almond, Special K Blueberry and Special K Chocolatey Delight.

Aug 18 2010 --- For 50 years, the Special K brand has been committed to assisting consumers meet their weight-management goals, helping them look and feel their best. Now, the Special K brand has reformulated many of its cereals to include fiber, offering more positive nutrition without sacrificing the great taste that people have come to love.

Many of consumers' favorite Special K cereals are now a good source of fiber, with three grams per serving. Special K cereals that now offer fiber include Special K Red Berries, Special K Fruit & Yogurt, Special K Cinnamon Pecan, Special K Vanilla Almond, Special K Blueberry and Special K Chocolatey Delight. Special K cereals with fiber are now available in the cereal aisles of grocery stores nationwide.

"We're excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand," said Jesper Lund Jacobsen, senior brand manager, Special K brand. "Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals."

Why Fiber

Kellogg Company recognizes that fiber is an important nutrient that fewer than one in 10 Americans get enough of on a daily basis. With three grams of fiber included in each serving of the reformulated varieties, Special K cereals still help weight managers stick to their goals, and now are also a good source of fiber. Studies show that consumption of fiber is associated with lower body weight measures in U.S. adults.

"We're confident consumers will agree that Special K cereals with fiber will provide the same great taste they've come to expect, so we're offering a money-back guarantee," Jacobsen said. "If consumers don't like the taste of reformulated Special K cereals, they can visit SpecialK.com to let us know why and we'll refund their money."

In June 2009, Kellogg Company set a goal that the majority of its U.S. ready-to-eat cereals would be good sources of fiber by the end of 2010. The introduction of Special K cereals with fiber helps make good on that commitment. Kellogg Company currently provides more ready-to-eat cereals that are a good source of fiber than any other food company.