09 Oct 2019 --- Meat alternatives are enticing two-thirds of US consumers, according to the latest consumer research from Innova Market Insights, demonstrating the continuing boom in the space. Still considered to be very much a new and interesting trend, consumers are pulled in by the discovery element that meat-free offers, on top of other more ethically-driven and environmental factors. FoodIngredientsFirst examines the abundance of meat alternative and plant-based products hitting retail shelves and how the foodservice sector is tapping into the demands of adventurous consumers looking for meat-free options when dining out.