26 Sep 2019 --- US vegetarian food innovator, Sweet Earth, which is owned by Nestlé, has unveiled the “Awesome Burger,” a plant-based offering that signals its latest move in the meat-free market and competes with rival products from the likes of Impossible Foods and Beyond Meat. Nestlé offers Sweet Earth the infrastructure to produce enough burgers to meet the surge in consumer demand, with an industry that is predicted to grow tenfold over the next decade. Also debuting is Sweet Earth Awesome Grounds, which provide the same plant-based protein in a ground version that allows greater flexibility to cook meals and sides, such as meatballs and tacos.
