09 Oct 2019 --- Israeli food-tech company InnovoPro is tapping into increasing demands in the plant-based space by developing appealing products based on its chickpea protein in applications such as dairy alternatives, meat analogs, snacks and sauces. Currently, the market for plant-based protein is estimated at US$40 billion. However, InnovoPro is targeting the even-larger, US$900 billion market of meat, fish and poultry, where new opportunities for providing protein-rich products exist. Taly Nechushtan, CEO of InnovoPro, tells FoodIngredientsFirst that one of the biggest challenges since setting up has been to “increase our production capacity fast enough to answer the market demand.”