22 Mar 2021 --- Hard seltzers – pegged as the “success story of the US beer market” by Rabobank – are seeing an influx of consumer appeal. The Dutch bank’s latest report on this beverage segment highlights “massive levels” of innovation, significant marketing and capex investment, as well as some mergers and acquisitions activities. The category is still in its early days in Europe and Asia-Pacific, with “great potential for growth.”
