10 Aug 2020 --- The hard seltzers market is marked for dramatic growth, despite setbacks due to the COVID-19 pandemic. This is according to global ingredients manufacturer Treatt who has named 2020 categorically “the year of the hard seltzer.” Before the novel coronavirus hit, these light, ready-to-drink (RTD) alcoholic beverages were set to take off at festivals, parties and in the travel sector, according to the company. While the canceling of large summer gatherings may have delayed growth in the sector, Treatt asserts that the strong health appeal of hard seltzers across geographical and gender demographics will drive continued expansion in the category.