11 May 2020 --- Flavored, low-alcohol sparkling water – hard seltzers – is a trend to watch in the beverage market, driven by influences from the US. Offering huge potential for innovation in flavors, this emerging sparkling beverage category is due to hit Europe this summer as an alcoholic beverage with a health halo. FoodIngredientsFirst takes a look at the key flavors and driving forces behind the trend.