18 Mar 2020 --- Beer with a splash of seltzer is hitting shelves in the US under the Leinenkugel beer brand by Molson Coors. The new “Spritzen” touts an effervescent beer-forward taste with the clean finish and subtle fruit flavors. The hybrid comes when hard seltzers are enjoying a burst in NPD, a trend that began in North America and is expected to take hold in other parts of the world.