Glisten to Launch Sun-Maid Fruit Fingers

The product is made at Halo Foods, a division of Glisten Plc, using a new method which creates a ‘pressed fruit’ bar with a unique taste and texture.

A true first for the UK market, Fruit Fingers is the latest extension of the Sun-Maid brand beyond dried fruit.

The product is made at Halo Foods, a division of Glisten Plc, using a new method which creates a ‘pressed fruit’ bar with a unique taste and texture.

A five bar multipack is also available with an RSP of £1.69.

Significant investment has gone into the product development of Fruit Fingers. With strong, bright colours, the packaging features the distinctive Sun-Maid branding along with the new Fruit Fingers logo and a ‘character’ to ensure standout on fixture and maximum ‘snacktime appeal’.

Glisten group marketing director, Dave Coulson, commented: “An innovative and bold step for the brand, Fruit Fingers takes Sun-Maid on from its famous raisins into a broader ‘fruit snacking’ arena.

Source: Nutrition Horizon