Fox's Adds Lemon Crunch Creams Biscuits Range

08/05/08 New Lemon Crunch Creams will be available from April and will be supported by TV advertising, sampling and PR.

Fox's Brand Manager, Frances Tilling says: “We've worked really hard with consumers to understand the market and how Fox's can make its mark.

“The everyday treat sector of the biscuit category is currently worth £26.5million and with new Lemon Crunch Creams we aim to secure our lead position in the Creams market by tapping into the consumer trend for new and exciting flavours.”

We're looking forward to introducing this new addition to our already extremely successful range and aim to add incremental value not only to the Fox's brand, but the biscuit category as a whole, by bringing new and lapsed users to the market.”

Lemon Crunch Creams, which consists of crunchy biscuit and a delicious layer of smooth zesty lemon cream, joins Ginger Crunch Creams and Golden Crunch Creams in the Fox's range.