26 Aug 2021 --- US-based flavor and fragrance company Flavorchem is helping brands tap into the booming hard seltzer trend with a new line of clean label flavors. The launch features both singular flavors and fruity combinations that are non-GMO, kosher, vegan and allergen-free. “Hard seltzers are so popular right now. Some liquor stores have entire aisles dedicated to them,” Niki Hernandez, R&D manager and senior flavorist at Flavorchem, tells FoodIngredientsFirst.