21 Aug 2020 --- The Latin American (LATAM) market is beginning to ripen in its demand for naturality in F&B products, which extends opportunities for organic and free-from offerings. Flavor producer Symrise has surveyed more than 1,500 consumers in Mexico, Argentina, Brazil and Colombia, who demonstrated varying preferences for flavor profiles. While price remains an important consideration across the region, it was found that high proportions of survey participants are willing to pay more for products that “embrace true naturalness.”
