Dairy Queen Debuts Girl Scouts Thin Mint Cookie Blizzard in July
The result is creamy soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping to create this summer’s blockbuster – the DQ Girl Scouts Thin Mint Cookie Blizzard.
18/06/08 For the first time, Dairy Queen has merged the world’s most popular frozen treat, the Blizzard, with the best-selling Girl Scout cookie, the Thin Mint.
The result is creamy soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping to create this summer’s blockbuster – the DQ Girl Scouts Thin Mint Cookie Blizzard. Available at all Dairy Queen and DQ Grill & Chill locations nationwide on July 1, the Girl Scouts Thin Mint Cookie Blizzard is the featured Blizzard of the Month.
Debuting at the height of the treat season, the new Blizzard is a result of a licensing agreement between Dairy Queen and the preeminent leadership development organization for girls, Girl Scouts of the USA.
”This is fun and exciting new product news for Dairy Queen and the treat industry because it’s never been done before,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Dairy Queen and Girl Scouts have definitely broken new ground with this new Blizzard flavor.”
The Girl Scouts Thin Mint Cookie Blizzard is the newest addition to a long line of amazing flavors that have been added to the Blizzard family since the first one was served upside down with a spoon 23 years ago. Since then, billions of Blizzards have been sold.
“Despite the economy, weather and the cravability factor will impact treat sales and we’re predicting that the Girl Scouts Thin Mint Cookie Blizzard will be more than recession proof. It’s going to be a huge hit,” said Keller.
The Girl Scouts Thin Mint Cookie Blizzard is the first of several innovative new menu additions that Dairy Queen is rolling out this year. The launch of this Blizzard will be supported by national advertising.
“Our partnership with Dairy Queen enables us to reach the public in new and unexpected places,” said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. “We hope the Girl Scouts Thin Mint Cookie Blizzard whets people’s appetite so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity.”
As part of Dairy Queen’s Girl Scouts’ partnership, Girl Scout members also will have the opportunity to develop their business and leadership skills at Dairy Queen locations by taking behind-the-scenes tours, receiving tips from Dairy Queen professionals on how to run a successful business, and learning about the product development process, including how to make a Blizzard. Girl Scout councils will also encourage both girls and adults to re-register and register as Girl Scout members during the promotion.
“Both Dairy Queen and Girl Scouts are community-oriented organizations,” said Keller. “Dairy Queen is a special place in the community where family and friends can come together for a good time. Girl Scouts are all about connections within the community as well. Our ability to find a way to work together to create a special product like the Thin Mint Cookie Blizzard will serve us both well and it will deliver a great tasting, new fun treat to everyone's taste buds right in the middle of summer.
The average price of the Girl Scouts Thin Mint Cookie Blizzard is $2.75 for the 12 oz., $3.20 for the 16 oz. and $3.65 for the 21 oz.
Many Blizzard flavors also can be made into customized cakes, including Girl Scouts Thin Mint Cookie, which is perfect for Fourth of July, National Ice Cream Day on July 20th or other special celebrations. The average price of a Blizzard cake is $19.99 for the eight-inch and $22.50 for the 12-inch.
