CoolBrands introduces new Yoplait Frozen Yogurt & Cereal Bars

11/04/06 CoolBrands International Inc. is introducing a "cool" and innovative idea to frozen novelty lovers - a frozen treat that's actually good for you. The new Yoplait(R) Frozen Yogurt & Cereal Bars(TM) are the first-ever ready-to-eat frozen yogurt bars that combine delicious frozen yogurt with fortified cereal to provide consumers with a nutritious, on-the-go frozen snack choice for any time of the day.

America loves Yoplait, the number one selling brand of refrigerated yogurt. And now, Yoplait frozen yogurt delivers many of the same benefits of Yoplait refrigerated yogurt, including live active yogurt cultures and a smooth and creamy texture. Yoplait Frozen Yogurt & Cereal Bars/Sandwiches are combined with cereal and offer "grab & go" goodness -- perfect for breakfast, a midday pick-me-up, or an after-school snack. They provide up to 15 vitamins and minerals, including Vitamins A, C, D, B6 and B12, and thiamin, niacin, zinc, and iron. In addition, the bars contain as much calcium as an 8-oz. glass of milk and two of the flavors are low in fat. With three delicious flavors -- Strawberry, Vanilla & Wildberry, and Vanilla & Raspberry -- "good for you" has never tasted better.

Consumers can look for Yoplait Frozen Yogurt & Cereal Bars/Sandwiches in their supermarket freezers starting in early April. Each flavor, Strawberry Lowfat Yogurt with Fortified Cereal (bar), Vanilla Lowfat Yogurt & Wildberry Sorbet with Fortified Cereal (bar), and Vanilla Lowfat Yogurt with Raspberry Sorbet & Fortified Cereal wafers (sandwich), will be available in 4-pack boxes for a suggested retail price of $3.99.
Yoplait(R) is a registered trademark of YOPLAIT Marques Internationales SAS (France) and CoolBrands manufactures, distributes, and markets Yoplait Frozen Yogurt & Cereal Bars under license.