Sinebrychoff, Foster's Australia join hands to produce Battery Energy in Australia

11/04/06 Carlsberg's Finnish daughter company Sinebrychoff and Foster's Australia have entered into a long-term agreement on manufacturing and distributing Battery Energy Drink in the Australian market.

Battery is both owned and manufactured by Sinebrychoff. The energy drink is based on caffeine, the caffeine-like guarana, the amino acid taurine and vitamins, and it first hit the shelves in 1997. Today Battery is sold in 25 countries - from Finland to Chile and from Russia to Costa Rica – and it retains market leadership in many countries.

The energy drink market is one of the fastest growing categories in Australia. In the past year alone, the market has grown by about 25% and this level of growth continues. The category is expected to be worth an estimated USD375m by 2010.