Cognis Introduces Premium Ingredient Brands to China

04/04/07 Within the wellness trend, there is a fast-growing worldwide market for products with health benefits, in Asia as much as in Europe or the USA. Cognis Nutrition & Health therefore now brings its family of premium ingredient brands to Asia. They were first introduced to the Asian markets at the Food Ingredients Asia-China trade show which took place in Shanghai from March 15 to 17.

Cognis’ ingredient family consists of Tonalin CLA natural-source conjugated linoleic acid, Vegapure plant sterols and sterol esters, Xangold natural lutein esters, and the most recent addition, Omevital omega-3 fatty acids. Addressing the clear market trend towards ‘condition-specific’ and lifestyle products, a survey commissioned by Cognis revealed that heart health, eye health, lack of mental sharpness and overweight are some of the top health concerns among consumers in major markets around the world.

Cognis has positioned its range of Omevitalä omega-3 fatty acids in support of both heart health and brain health; for Vegapure plant sterols and sterol esters the platform is heart health; for Xangold natural lutein esters it is eye health and the platform for Tonalin CLA is body composition.

“With scientifically-proven health benefits, these ingredient brands focus on major aspects of human health and deliver attributes that can be vitally important for the successful marketing of functional foods and supplements. They add both value and consumer appeal to customers’ products”, said Dr. Albert Strube, Director Global Growth Product Lines at Cognis Nutrition & Health.

“As the Nutrition & Health development program moves forward, new ingredients are being sought to support existing platforms and the potential for additional health platforms is being actively researched”, he said.

‘Wellness’ is – and will continue to be – a strategic trend that Cognis has woven into the fabric of all its activities, particularly in the Nutrition & Health business unit, the company said.