Coca-Cola brand Odwalla launches zero-sugar smoothie line for “carb-conscious” consumers

28 Oct 2019 --- Premium bottled smoothie producer Odwalla, owned by Coca-Cola, has launched a “carb-conscious” zero-sugar smoothie line. The brand’s keto-friendly, on-the-go protein beverages arrive in three flavors: Dark Choco-Berry, Strawberries & Cream and Vanilla Matcha. Odwalla Zero Sugar is vegan, kosher and gluten-free, containing 5g of plant protein, 3g of net carbs and 110 calories or less per bottle.

“Health-conscious US consumers, especially those following low-carb diets such as keto and paleo, are increasingly looking for foods and beverages with less sugar and with functional benefits, but without sacrificing flavor. Odwalla Zero Sugar was created to tap into this emerging and unmet need in the smoothie category,” says Lisa Lee, Senior Brand Manager at Odwalla.

Odwalla's vegan smoothies are one of industry's numerous NPDs in the functional beverage sector.The Minute Maid R&D team, also under the Coca-Cola company umbrella, was tasked with developing a zero-sugar smoothie using on-trend ingredients like medium-chain triglycerides (MCT) oil and coconut cream – two low-carb sources of energy and protein. It is touted as one of the first zero-sugar smoothies to hit the market. After a three-month pilot test with two regional retailers, the project took only six months from concept to launch.

“Being able to move quickly is especially important in the smoothie category. Beverage trends come up quickly in this space, and so brands like Odwalla have to keep up. This project is a great example of how we continue to pursue creative, value-added offerings to meet unmet needs,” Laura Gorham, Brand Manager at Odwalla adds. 

Odwalla is not the only company booming with innovation within this space. US specialty food company Z Natural Foods has launched a new Organic Vanilla Cream Vegan Protein blend, also boasting keto-friendly and protein-rich qualities developed explicitly for the sports nutrition sector. UK-based ingredient supplier John Morley produces fruit fillings for use in dairy products and yogurts, smoothies, ice cream and desserts – all with fresh new flavors and combinations as the beverage market is experiencing a growing demand for natural and organic ingredients. 

Edited by Anni Schleicher