A new zest for dairy? John Morley eyes market expansion with new fruit flavor lines

01 Oct 2019 --- UK-based ingredient supplier John Morley has revealed its latest market expansion strategy for dairy product manufacturers. The business, spanning 60 years, has developed fruit fillings for use in dairy products and yogurts, smoothies, ice cream and desserts – all with fresh new flavors and combinations. Initially, the company is looking to introduce six fruit flavors; raspberry, strawberry, cherry, mango, passionfruit and lemon. The news comes as the market is experiencing a growing demand for natural and organic ingredients.

“The quality of the ingredients we supply means we can really enhance a wide range of dairy products. Together with our clients, we want to help build new lines and interesting mixes with flavors that taste good,” explains Terry Bowman, Chief Executive at John Morley.

“Customers increasingly want natural products. At our 80,000 square foot British Retail Consortium (BRC) accredited facility, we can blend to our customers’ specific requirements, providing a complete service for the food industry.”

Since 1958, John Morley has been supplying ingredients to bakers, breakfast cereal and food manufacturers. The Cheshire-based firm has refocused its sights on the dairy industry in response to a growing appetite among consumers for “clean and mindful eating regimes,” centered around natural and seasonal foods, says the company. 

Meanwhile, products such as ice cream and cottage cheese are being tipped among the latest food trends for the coming year, notes the company. 

“We are always looking at potential new business opportunities and ways to cram even more of our fresh flavors into people's everyday diets,” Bowman adds.

“Better ingredients mean better taste – whether it be raspberries, strawberries and cherries or more exotic flavors such as passion fruit and mango,” he muses. 

“The UK food and drink sector is currently facing threats as well as opportunity,” he notes. “Our view is to grasp the opportunities and use our expertise to support even more clients across a wide range of markets.”

Edited by Elizabeth Green