01 Nov 2023 --- Demand for colors derived from natural sources is growing globally. This comes at a time when consumers want to see ingredients on product labels that they deem as being “closer to nature.” Demand for naturality has also recently evolved as there is increased scrutiny on specific color sources, such as titanium dioxide (TiO2), Red No. 40 and Red No. 3, with enforcements coming to the fore in the not-so-distant future.