07 Feb 2020 --- Brands with a story to tell is a significant trend taking industry by storm, with Innova Market Insights naming “Storytelling” as the top trend of the year. At ISM 2020 in Cologne, Germany, FoodIngredientsFirst speaks with a direct Cadbury descendant who took it upon himself to continue the ethical and delicious history the family name carries. James Cadbury started his own chocolate brand, Love Cocoa, with a strong sustainability profile and penchant for innovative chocolate flavors. The company showcased its new line at the show and is planting one tree for every bar sold while focusing on reducing sugar content in its formulations.
