03 Feb 2020 --- Blue and green have been spotlighted as the trending colors for 2020, with the confectionery space using vibrant hues to attract consumer attention. FoodIngredientsFirst speaks with color experts on the floor of Prosweets 2020 in Cologne, Germany, who say that beyond visual appeal, consumers seek natural offerings and clean label products. These demands are driving the space with color companies opting for organic, plant-based dyes. Despite demands for naturality and an effort to move away from carmine – an animal-derived coloring – some industry players say the colorant is hard to replicate and still has a position in the market.