Brenntag ramps up European distribution business with Mane deal

14 Apr 2020 --- Within an ambition to expand its distribution partnerships across Europe, Brenntag Food & Nutrition has revealed an exclusive deal with French flavor house Mane. The agreement will see Mane’s solutions distributed in Spain, Portugal and Switzerland. This deal is touted by the company as a “great next step” for both companies, which are already working together in Germany, Italy and the Nordics. The new partnership closely follows a similar agreement to expand chocolate Cargill’s distribution in the UK and Ireland.

“We look forward to extending our good working relationship and also introducing Mane’s products to the food markets in Spain, Portugal and Switzerland. Our customers will benefit greatly from our combined technical expertise and our ability to assist with innovation and product development,” says Frank Haven, Vice President at Brenntag Food & Nutrition EMEA.

In recent developments from Mane, the flavor house developed a 3D sweetness modulator called Sense Capture MS Genuine, which the company says is “inspired by nature.” Thanks to the 3D sweetness modulation, it is now possible to mask off-notes, such as bitterness, astringency and the metallic taste caused by using intense sweeteners.

“This extended partnership with Mane will enable us to grow the business in the Baking, Dairy, Convenience and Savory sectors quickly thanks to Mane’s flavor expertise and application laboratory resources assisted by our local technical teams,” he notes.

Brenntag’s expanded European channels
Earlier this year, Brenntag was appointed as the sole distribution partner for Cargill’s industrial cocoa and chocolate portfolio in the UK and Ireland. At the time, FoodIngredientsFirst caught up with executives of both companies to explore the global shifts in consumer attitudes and behaviors via four macro trends, which have been identified through work with research partners. 

Cargill has also appointed Brenntag as the exclusive distribution partner for its salt offering in Europe. While the company already distributes a broad range of Cargill products in Europe, including salt, the expansion of the partnership broadens Brenntag’s offerings to include specialty salt products like Microsized Extra Fine Salt, Premier Flake Salts, Cargill Sea Salts, Potassium Pro Potassium Chloride Products and the unique Alberger Flake Salts.

“This new partnership will enable Mane to extend its presence to nearly full market coverage as well as seeing a number of new customers being serviced efficiently by the dedicated Brenntag teams. Joining forces this way promises to become a successful path for the benefit of both partners as well as their customers,” concludes Thomas Schmitt, Vice President Flavors at Mane EMEA.

By Benjamin Ferrer