Beyond Meat launches reduced fat “sausage”

According to the Los Angeles-based producer of plant-based meat substitutes, Beyond Sausage has more protein, 43 percent less total fat, 38 percent less saturated fat, 26 percent less sodium and 27 percent fewer calories than its animal equivalent.

 

In keeping with the brand’s promise to help consumers looking for healthy options to continue to “eat what you love”, the company is launching Beyond Sausage exclusively at the Whole Foods Market Pearl Street store in three delicious flavors: Original Bratwurst, Hot Italian and Sweet Italian.

 

“I love Beyond Sausage first and foremost because it’s truly so enjoyable to eat but also because I see it as an advance in our team’s relentless march toward a perfect build of meat from plants,” said Ethan Brown, CEO of Beyond Meat.

 

“Though we aren’t there yet, I’m encouraged by the progress we’ve made with Beyond Sausage and look forward to hearing what the consumer thinks.”

 

The first of its kind, Beyond Sausage is an assembly of pea, fava bean, and rice protein organized to deliver against the unique texture of pork sausage.

 

Trace amounts of beet lend the meaty red color. Coconut oil ensures mouth-watering juiciness. And it’s all wrapped in a 100 percent plant-based casing derived from algae.

 

Like the Beyond Burger, the company used its proprietary approach to braiding and binding proteins, fats, minerals and water to recreate the basic architecture of meat.

 

Starting this week, all three flavors of Beyond Sausage will be sold at the Beyond Burger restaurant inside the Whole Foods Market Pearl Street store in Boulder, where The Beyond Burger first launched in May of 2016 and sold out in one hour.

 

“As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein,” said Red Elk Banks, vice president of Whole Foods Market’s Rocky Mountain region.

“We’re thrilled to introduce the Beyond Sausage to our Boulder shoppers and proud to partner with Beyond Meat on the introduction of another innovative and delicious plant-based protein.”

 

In October, FoodIngredientsFirst reported how Beyond Meat announced further plans for expansion, with an intention to bring its famous meat-free Beyond Burger to the UK by early 2018.

 

The plant-based burger is sold in the meat aisles of supermarkets despite being 100 percent vegan. It is described by Beyond Meat as looking and cooking just like beef, and it has been available in the US since last year.