Beyond Meat confirms plans to expand to UK in 2018

5a45a0a1-ef57-4802-8c20-0ef30db39c8darticleimage.jpg

12 Oct 2017 --- Vegan company Beyond Meat has announced further plans for expansion, noting that it intends to bring its famous meat-free Beyond Burger to the UK by early 2018. The plant-based burger is sold in the meat aisles of supermarkets despite being 100 percent vegan. It is described by Beyond Meat as looking and cooking just like beef, and it has been available in the US since last year.

Expansion plans
Beyond Meat states that its mission is to create mass-market solutions that perfectly replace animal protein with plant protein. Through doing this, the company hopes to improve human health, positively impact climate change, conserve natural resources and respect animal welfare.

Speaking at the Compassion in World Farming animal welfare conference, Beyond Meat Chairman Seth Goldman described the company’s expansion plans. Goldman gave the first quarter of 2018 as the planned launch time and spoke of UK expansion as a “profound opportunity” for plant-based protein.

“In the case of the UK, we have strategically decided this is a priority market,” Goldman said. “We want to find significant partners to go to sale quickly.”

Goldman added that the company plans to launch into both the UK retail and foodservice sectors, with “more emphasis on retail.”

The company’s innovative Beyond Burger debuted in the meat department at a Colorado Whole Foods Market last year and has since expanded to 11,000 distribution points including Safeway, several fast-food chains, Yale University, vegan market Green Common in Hong Kong and foodservice giant Sysco.

In a statement sent to FoodIngredientsFirst, the company said: “Internationally, The Beyond Burger is currently sold at Green Monday and The Butchers Club in Hong Kong, the meat capital of the world. We are definitely pursuing other international leads for 2018, including focusing on the UK as our first entry point into Europe, and hope to soon bring delicious, satiating plant-based meat to more consumers worldwide. ”

The Beyond Burger could be seen as a more accessible version of Impossible Foods’ famous Impossible Burger, as they both resemble meat and even “bleed.” However, the Impossible Burger is currently only available at certain US restaurants, including David Chang’s Momofuku Nishi, while the Beyond Burger seems set to bring a similar product to a wider audience.

Beyond Meat’s plans for expansion come at a time when plant-based alternatives to meat are trending worldwide. A study funded by Quorn has shown that the company’s plant-based protein can be as beneficial for muscles as animal proteins, FoodIngredientsFirst’s sister site NutritionInsight reports.

“What we’ve really found over the last five years is that the number of vegan claims on products has increased by over three times,” comments Kara Nielsen of Innova Market Insights. “What’s really significant about that is we see plants having a role not only in the traditional plant-based food items like non-dairy milks or meat substitutes but also in more categories like fats, spreads, chocolate bars and also things like ice coffee.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Global Food Security Index: Singapore claims top spot as US and UK drop to third place

17 Oct 2018 --- The agriculture division of DowDuPont, Corteva Agriscience, and The Economist Intelligence Unit (EIU) have released the 2018 Global Food Security Index (GFSI) findings which signal a shift toward more resilient food security measures. For the first time, Singapore claims the top spot in the 2018 GFSI ranking, partly because GDP per capita has risen nearly 30 percent since 2012, while the percentage of household expenditure that is spent on food is 6.9 percent.

Business News

Indian expansion: Nexira and Synthite reinforce partnership in world’s largest acacia gum market

17 Oct 2018 --- French-headquartered acacia gum world leader, Nexira and India-based spice oleoresins leader, Synthite have entered a partnership to produce acacia gum at Synthite’s manufacturing plant near Coimbatore in Tamil Nadu, southern India. This partnership augurs well for India – the world’s largest consumer of acacia gum – by offering various product references to food & beverage manufacturers, who use this gum widely for its technological and nutritional benefits.

Food Ingredients News

Longer lasting gum? TasteTech launches innovative Gum Kit for sugar-free applications

16 Oct 2018 --- TasteTech has launched a new Gum Kit specifically designed to help chewing gum manufacturers create longer lasting chewing gum. The UK-based company is a manufacturer of controlled release flavorings and ingredients and is at the forefront of microencapsulation technology, pioneering solutions to food manufacturers worldwide.

Food Ingredients News

Beer shortages? Study reveals climate change could affect global beer supply

16 Oct 2018 --- Severe climate events could cause shortages in the global beer supply, according to new research involving the University of East Anglia (UEA). The study warns that increasingly widespread and severe drought and heat may cause substantial decreases in barley yields worldwide, affecting the supply used to make beer. This will ultimately result in “dramatic” declines in beer consumption and rises in beer prices.

Food Ingredients News

Greencore sells US operations to Hearthside in US$1bn plus deal

15 Oct 2018 --- Greencore Group plc has agreed to the sale of its entire US business, Greencore US, to an affiliate of Hearthside Food Solutions LLC for US$1,075 million on a cash and debt-free basis. Greencore says that following the deal, it expects to have a leading position in its core UK market, greater financial and strategic flexibility and potential for dynamic capital management. Hearthside believes the transaction marks a significant step in the further growth and development of its network.

More Articles