Betty Crocker Adds Chocolate Chunk Muffin Mix in a Pouch

The just-add-water pouch provides delicious results with ease – any cook can create perfect coffee shop style muffins in minutes.

19/02/08 The launch of Betty Crocker Chocolate Chunk Muffin Mix in a pouch will generate new sales for the brand – and the baking mixes category - through attracting new shoppers in the year ahead. The just-add-water pouch provides delicious results with ease – any cook can create perfect coffee shop style muffins in minutes.

Linda Hipkiss, Marketing Director of General Mills UK, says: “The Betty Crocker brand is renowned for its product quality and convenience - and the new pouch delivers on both those fronts, in a format that makes homemade food even easier to prepare – so easy, in fact, even the kids can help.

“Betty Crocker Muffins are perfect for afternoon tea, a simple snack or a lunchbox treat. Once tried, they are sure to become a family favourite – particularly at weekends when families spend more time together.”

The new arrival will benefit from a £1 million marketing support package for the brand during 2008 including TV advertising to boost awareness and generate trial. The next burst of TV advertising will be on air in February - to coincide with half-term and so encourage mums and kids to take to the kitchen to bake together.