Vodka in a Tube

“Go Wodka” is the world's first drink in toothpaste-like tubes. The drink is packed in 190ml and 50ml tubes in 7 flavours – Lemon, Energy, Extreme Lemon, Extreme Energy, Extreme Cranberry, Strawberry Shot and Eikohol (Advocat).

19/02/08 Wenger Senf Erzeugungs- und Handels GmbH, an Austrian producer of mustard, vinegar, ketchup, mayonnaise etc, has recently launched its new product on the Polish market – alco-pops in a tube.

“Go Wodka” is the world's first drink in toothpaste-like tubes. The drink is packed in 190ml and 50ml tubes in 7 flavours – Lemon, Energy, Extreme Lemon, Extreme Energy, Extreme Cranberry, Strawberry Shot and Eikohol (Advocat).

According to the manufacturer tubes are more convenient at parties and in night clubs than cans and glass bottles. The tube is easily closed again and can be put it in the pocket while on the dance floor. The tubes also have a safety advantage – “no more fears that someone might put drugs in your drink while you are distracted”. Wenger Senf Erzeugungs-und Handels GmbH addresses its product to very young people and advertises it as a trendy accessory with slogans like: “The tube definitely is an eye catcher. Everybody will be looking at you. And one thing is for sure: People are curious, and you will meet a lot of them”.

Poland is one of 16 countries where “Go Wodka” is sold. Currently it is available in 24 shops and 9 clubs in Warsaw, as well as in some shops and clubs in Poznan, Wroclaw, Katowice and Krasnik. The sole representative of the “Go Wodka” brand is ATP – CP.