Coca-Cola Introduces New Bottle

The distinctive new bottles have been created with special grip in the lower part of the bottle to offer maximum functionality and modernity to today’s busy consumers.

19/02/08 The launch of the grip bottle marks the first significant change to the iconic Coca-Cola 500ml Contour Bottle design in 23 years. The distinctive new bottles have been created with special grip in the lower part of the bottle to offer maximum functionality and modernity to today’s busy consumers.

Steve Fry, Marketing Controller at CCE comments: “CCE is constantly working to innovate and re-fresh the soft drinks category with exciting and relevant launches. Extensive consumer tests have revealed the grip bottle is in great demand with 83% of consumers tested preferring the new bottle.”

The grip 500ml PET Contour Bottle will be rolled out in the UK throughout 2008, supported by a £300k marketing campaign which includes major outdoor advertising and POS material.