17 Mar 2020 --- Traditionally, alcoholic beverages have an indulgent reputation, but as alcohol attitudes shift, many are getting a healthy makeover. One key shift is younger consumers in particular opting for low- and no-alcohol takes on spirits, beer and wine, with NPD keeping pace with these growing demands. FoodIngredientsFirst takes a closer look at what is behind the rise of low- and no-alcohol beverages and what is coming next. Meanwhile, in the short-term, the COVID-19 outbreak is hitting the foodservice sector, which could lead to challenges for the alcoholic beverage space.