NPD in action: Alcoholic beverages NPD

Consumers who seek to eat more fruit and vegetables are looking for innovative products to incorporate into their diets. Food and beverage manufacturers have responded by offering NPD with fruit and vegetables as a product base, or by applying fruit and vegetable pieces, juices and purees to indulgence products.

Guilt-free and on-the-go snacking remain important consumer drivers in the bakery and snacks market. Classic flavor combinations are getting a clean label or premium upgrade and increased focus is put on developing healthier products with plant ingredients such as pinto bean, sesame and quinoa.

With the summer season on its way, frozen foods gain traction as consumers look to beat the heat. Ice-cream has been the epicenter for new innovations in the frozen foods segment, answering consumers’ need for indulgence. Premium flavors, ingredient origin and healthy reformulations using new technologies are key trend platforms to watch out for.

The season is ripe with summer-inspired flavors. Fruity flavors such as berries, grapefruit, guava and mango are on trend and are in-demand for their ability to offer breezy and refreshing tonalities as consumers flock to heat and sunshine.

The market for dairy cultures is highly dynamic and constantly growing, with food companies promoting new innovations in this ever-evolving category. Introduction of new cost-effective, value-added and nutritious products with live and active cultures are quickly gaining a foothold across today’s global market. Consumers are increasingly looking out for dairy products that have long shelf life, are easy to store and can be consumed on-the-go.

Consumers’ lifestyle choices and ethical considerations are driving the market towards offering a broader range of vegan food and beverage options. This is reflected by an average annual growth of 23 percent in global product launches with a vegan claim between 2015 and 2019. Vegan food and beverage products are often accompanied by gluten-free and clean label claims.