Banawi Industrial Group and MANE Flavor Establish Joint Venture Company

The first global flavour company to be established in the Kingdom of Saudi Arabia, Banawi MANE Flavors (BMF) unites B.I.G.’s regional presence with MANE’s flavor expertise to deliver optimal service to our customers in the food and beverage industry across the Middle East.

5/2/2011 --- To capture the outstanding growth potential in the Middle Eastern region, Banawi Industrial Group (B.I.G.) and MANE, decided to establish Banawi MANE Flavors (Lazeez), a joint venture company, for the conception, application, production and sale of food flavors. The first global flavour company to be established in the Kingdom of Saudi Arabia, Banawi MANE Flavors (BMF) unites B.I.G.’s regional presence with MANE’s flavor expertise to deliver optimal service to our customers in the food and beverage industry across the Middle East.

On March 6th, Sheikh Hussein A. Al-Banawi, Chairman & CEO of B.I.G & Jean MANE, President & CEO of MANE, inaugurated BMF’s new premises in Jeddah. The opening ceremony was attended by our business associates, and customers.

Located in the Jeddah Industrial City Phase 2, the facility features a state-of-the-art production unit with liquid and powder compounding equipment, and a creation center with four application laboratories where a team of technicians develop flavor solutions that truly capture the unique taste preferences of Middle Eastern consumers for all categories of products, from snacks to beverages, including confectionery, dairy and savory applications.

Banawi MANE Flavors (Lazeez) combines formidable capabilities with dedicated R&D and creative flavor support to become the preferred flavor partner of local and regional customers in the food and beverage industry.