Anheuser-Busch rolling out Tilt
A new, innovative malt beverage featuring an assorted blend of caffeine, guarana, and ginseng.
09/08/05 The United States, As contemporary adults across the country prepare to kick off a fresh week of happy hours and nights out on the town, Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana, and ginseng.
This "5 p.m. after-work drink," which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
Tilt is brewed with two-row malt, natural grains, hops, yeast and water and infused with raspberry flavor, caffeine, guarana and ginseng at Anheuser- Busch's Cartersville Brewery. It is fermented at cold temperatures and allowed to develop natural carbonation as it slowly matures.
Based in St. Louis, Anheuser-Busch is the leading American brewer holding 50 percent of the U.S. beer market. The company is American- owned and brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine's 2005 "America's Most Admired Companies" and in the top 30 on FORTUNE's 2005 "Global Most Admired Companies" list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers.
